The way we light your photo can and will say a lot about you so before we even begin setting up you need to decide what kind of look you want to go for. As you can see from these two photos one gives a much more imposing look as compared to the other:
The truth is that Ash was an incredibly friendly guy but they wanted two different shots of him, one friendly and approachable the way his employees were being shot and one a bit more intimidating.
And the linkedin versions:
So what will you go with? Intimidating, friendly and approachable or both?